About me
Let me be your supportive fellow
My name is Sophie Müller. I am a trainer, marketing consultant and sparring partner at eye level.
For over a decade, I have been supporting teams, managers and organisations in change processes.
What qualities set me apart in this field? A rare combination of analytical clarity, emotional sensitivity and the ability to empower people.
What I stand for is
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Clarity & Structure
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Empathy & Presence
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Development of Self-efficacy
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Responsibility with ease
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New thinking
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Positive energy

Qualifications
Marketing Strategy Positioning Customer Journey
Interim Head of Marketing Budgeting & Reporting
Team Structure & -Setup Agile Coaching
Vision Development OKRs Transformation & Change
Leadership Development Team Coaching & Mindset Agility
Workshop Facilitation & Moderation Organisational Development
Work Experience
In recent years, as Head of Marketing and strategic consultant, I have provided expert support to companies in the field, helping them to refine their visions, develop their positioning and establish scalable business frameworks.
I have extensive experience in strategy development, OKR implementation and data-driven decision making, particularly in the context of startups. I have developed go-to-market strategies, supported international expansions and cultivated sustainable growth models in this environment.
since 01/2023
Freelance
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Projects in Strategy, Business Positioning & Go-to-Market
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Interim Head of Marketing
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Marketing Coaching: Coaching of Marketing Leaders, Strategy & Development
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Agile Coaching: Supporting Companies in Transformation Processes & Facilitation of Workshops
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Lecturer at the startup programme of the University of Applied Sciences in Potsdam
11/2021 - 12/2022
Head of Marketing, Vitamin (Grow Female Wealth GmbH)
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Business Planning and Development in early stage
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Go-to-Market Strategy and Execution of educational finance products for women
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Customer Journey Mapping with strong focus on Retention Marketing
02/2020 - 10/2021
VP Marketing & Brand, TheBase FOL Group GmbH
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Setup of Marketing Department including Brand and Performance Marketing Strategy
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Execution of Marketing Mix, Sales and Channel setup
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Development of known Coliving Brand in pre-launch phase
04/2019 - 01/2020
Head of Marketing, MILES Mobility GmbH
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Rebranding & Team Setup
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Launch Strategy for the Expansion into 5 new markets
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KPI Definition & Channel Restructure
07/2015 - 03/2019
CMO, Zipjet GmbH (Rocket Internet)
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Development, Optimization & Reporting of Marketing Strategy (CRM & Acquisition)
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Internationalization into european markets
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Personal Growth from Maketing Manager via Head of Performance Marketing to CMO
Certificates & Engagement
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I hold a Masters Degree in Sports, Business and Law (University of Bayreuth)
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I am an Advisory Board Member for the Marketing Club Berlin
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I am an Agile Coach (Brainbirds Certificate)
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I am a certified Yoga Teacher (200h + 50h Yoga Alliance)
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I am a certified Nutrition Coach (A license)
Interests
I am an avid sports enthusiast and I am always eager to try out new, popular sports. As a certified personal trainer and nutritionist, I understand the importance of balancing sport and an energising diet with my professional commitments. As with my other professional pursuit, I have been able to develop a more profound understanding of yoga through my training as a yoga teacher.
Travelling and discovering new cultures are both sources of great personal satisfaction for me, and I am always open to new sources of inspiration. I thoroughly enjoy performing on stage, dancing and exuding a positive, dynamic energy.