top of page

About me

Let me be your supportive fellow

My name is Sophie Müller. I am a trainer, marketing consultant and sparring partner at eye level.
For over a decade, I have been supporting teams, managers and organisations in change processes.


What qualities set me apart in this field? A rare combination of analytical clarity, emotional sensitivity and the ability to empower people.

What I stand for is

  • Clarity & Structure

  • Empathy & Presence

  • Development of Self-efficacy

  • Responsibility with ease

  • New thinking

  • Positive energy

Sophie Müller_front.jpg

Qualifications

Marketing Strategy   Positioning   Customer Journey

Interim Head of Marketing   Budgeting & Reporting

Team Structure & -Setup   Agile Coaching
Vision Development   OKRs   Transformation & Change
Leadership Development   Team Coaching & Mindset Agility
Workshop Facilitation & Moderation   Organisational Development

Work Experience

In recent years, as Head of Marketing and strategic consultant, I have provided expert support to companies in the field, helping them to refine their visions, develop their positioning and establish scalable business frameworks.

​

I have extensive experience in strategy development, OKR implementation and data-driven decision making, particularly in the context of startups. I have developed go-to-market strategies, supported international expansions and cultivated sustainable growth models in this environment.

since 01/2023

Freelance

  • Projects in Strategy, Business Positioning & Go-to-Market

  • Interim Head of Marketing

  • Marketing Coaching: Coaching of Marketing Leaders, Strategy & Development

  • Agile Coaching: Supporting Companies in Transformation Processes & Facilitation of Workshops

  • Lecturer at the startup programme of the University of Applied Sciences in Potsdam

11/2021 - 12/2022

Head of Marketing, Vitamin (Grow Female Wealth GmbH)

  • Business Planning and Development in early stage

  • Go-to-Market Strategy and Execution of educational finance products for women

  • Customer Journey Mapping with strong focus on Retention Marketing

02/2020 - 10/2021

VP Marketing & Brand, TheBase FOL Group GmbH

  • Setup of Marketing Department including Brand and Performance Marketing Strategy

  • Execution of Marketing Mix, Sales and Channel setup

  • Development of known Coliving Brand in pre-launch phase

04/2019 - 01/2020

Head of Marketing, MILES Mobility GmbH

  • Rebranding & Team Setup

  • Launch Strategy for the Expansion into 5 new markets

  • KPI Definition & Channel Restructure

07/2015 - 03/2019

CMO, Zipjet GmbH (Rocket Internet)

  • Development, Optimization & Reporting of Marketing Strategy (CRM & Acquisition)

  • Internationalization into european markets

  • Personal Growth from Maketing Manager via Head of Performance Marketing to CMO

Certificates & Engagement

  • I hold a Masters Degree in Sports, Business and Law (University of Bayreuth)

  • I am an Advisory Board Member for the Marketing Club Berlin

  • I am an Agile Coach (Brainbirds Certificate)

  • I am a certified Yoga Teacher (200h + 50h Yoga Alliance)

  • I am a certified Nutrition Coach (A license) 

Interests

I am an avid sports enthusiast and I am always eager to try out new, popular sports. As a certified personal trainer and nutritionist, I understand the importance of balancing sport and an energising diet with my professional commitments. As with my other professional pursuit, I have been able to develop a more profound understanding of yoga through my training as a yoga teacher.

Travelling and discovering new cultures are both sources of great personal satisfaction for me, and I am always open to new sources of inspiration. I thoroughly enjoy performing on stage, dancing and exuding a positive, dynamic energy.

bottom of page